The Crews family is dedicated to providing compassionate care for animals, and producing healthy food for consumers.
When they returned to the ranch in 2001 they were dealing with an existing herd of straight Hereford cows with wild-dispositions. Jack soon implemented carefully selected genetics based on EPD technology (Expected Progeny Differences). Over a few years of introducing high-quality Angus bulls meeting specific selection criteria, the cow herd was transformed into productive mother cows so gentle they would eat cottonseed cake fed by hand. The first calf crop of Angus sired calves resulted in weaning weights increased by over a hundred pounds.
The Crews were introduced to Country Natural Beef (CNB), an Oregon-based, rancher-led Co-op dedicated to raising all-natural beef for consumers. Shared values of the co-op members, such as implementing holistic practices on the land while embracing compassionate animal care, drew the Crews to work towards becoming CNB members. CNB’s major retailer is Whole Foods, the highest standard of healthy food chains in the country. UCCC met the requirements and became members. Due to on-going drought conditions, the Crews could not continue retained ownership and for a number of years sold their all-natural calves on the commodity market.
To meet ranch Animal Compassion Standards, a set of working cattle pens designed by Dr. Temple Grandin were constructed by Eddie Garcia. In a ranch audit by IMI Global earned Global Animal Partnership (GAP) Level Four ranking (highest is Level Five).